/* ═══════════════════════════════════════════════════════════════════
   Verge Analytics — shared report styles
   Built mobile-first: the base rules are the 390px layout and the
   media queries only widen it. Design vocabulary is from
   vergecollectiv.com/partner — three full-bleed bands (paper / ink /
   red), the section label with its hairline rule, the model block with
   a stroked icon that shakes in, and the red→ink bleed at the close.
   ═══════════════════════════════════════════════════════════════════ */
:root{
  --ink:#120E08; --paper:#EDE5D4; --paper-2:#E3D8C3; --paper-3:#D5C8B0;
  --red:#A82E18; --white:#FAF8F5; --water:#B7CFD9;
  --g1:#7A2011; --g2:#A82E18; --g3:#C4643F; --g4:#DBA07F; --g5:#EBCDB8;
  --mid-ink:rgba(18,14,8,.56); --faint-ink:rgba(18,14,8,.34); --rule-ink:rgba(18,14,8,.1);
  --mid-w:rgba(250,248,245,.56); --faint-w:rgba(250,248,245,.34); --rule-w:rgba(250,248,245,.1);
  --sans:'Inter',system-ui,-apple-system,'Segoe UI',sans-serif;
  --serif:'Source Serif 4',Charter,Georgia,serif;
  --pad-x:20px; --r:16px; --nav:54px;
}
@media(min-width:700px){:root{--pad-x:40px;--r:20px;--nav:60px}}
@media(min-width:1100px){:root{--pad-x:64px}}

*{box-sizing:border-box;margin:0;padding:0}
html{background:var(--paper);-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:15px;
  line-height:1.6;-webkit-font-smoothing:antialiased;font-variant-numeric:tabular-nums}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:5px}
/* the heading that names each page is for screen readers only — without this
   it renders at full size on top of the logo, which is what it was doing */
.sr{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;
  clip:rect(0 0 0 0);clip-path:inset(50%);white-space:nowrap;border:0}
img,svg{max-width:100%}

.js .r{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.js .r.in{opacity:1;transform:none}
.js .r-d1{transition-delay:.08s} .js .r-d2{transition-delay:.16s}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}
  .js .r{opacity:1!important;transform:none!important}
  *{animation:none!important;transition-duration:.01ms!important}}

/* ── bar: fixed and see-through, exactly as partner.html behaves but in cream.
      Content scrolls visibly underneath; a hairline keeps the separation. ── */
nav{position:fixed;top:0;left:0;right:0;z-index:120;display:flex;align-items:center;gap:8px;
  min-height:58px;padding:11px var(--pad-x);background:transparent;border-bottom:1px solid transparent;
  transition:background .4s ease,backdrop-filter .4s ease,border-color .4s ease}
nav.scrolled{background:rgba(237,229,212,.72);backdrop-filter:blur(16px) saturate(1.4);
  -webkit-backdrop-filter:blur(16px) saturate(1.4);border-bottom-color:rgba(18,14,8,.14)}
/* one short underline that travels to the active label */
nav .underline{position:absolute;bottom:9px;height:2px;background:var(--red);border-radius:2px;
  width:0;left:0;opacity:0;transition:left .34s cubic-bezier(.4,0,.2,1),width .34s cubic-bezier(.4,0,.2,1),opacity .2s}
@media(prefers-reduced-motion:reduce){nav .underline{transition:opacity .2s}}
.lock{display:block;flex:0 0 auto;text-decoration:none;color:var(--ink);line-height:0}
.vamark{display:block;width:78px;height:auto}
@media(min-width:700px){.vamark{width:92px}}
.sitefoot .vamark{width:118px;color:var(--white)}
.sitefoot .vamark image{filter:brightness(0) invert(1)}
/* the navigation group sits centred; labels reveal once you are in the report */
.navgroup{display:flex;align-items:center;gap:14px;min-width:0;margin:0 auto;
  overflow-x:auto;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.navgroup::-webkit-scrollbar{display:none}
.navhome{font-size:14px;font-weight:700;letter-spacing:-.01em;color:var(--ink);
  text-decoration:none;white-space:nowrap;flex:0 0 auto;padding:2px 0}
.navrule{width:1px;height:17px;background:rgba(18,14,8,.2);flex:0 0 auto}
.navsec{display:flex;gap:clamp(14px,2.2vw,28px);list-style:none;white-space:nowrap;
  opacity:0;transform:translateY(-4px);pointer-events:none;
  transition:opacity .4s ease,transform .4s ease}
nav.expanded .navsec{opacity:1;transform:none;pointer-events:auto}
nav.expanded .navrule{opacity:1}
.navrule{opacity:0;transition:opacity .4s ease}
.navsec a{font-size:14px;font-weight:500;color:var(--mid-ink);text-decoration:none;
  padding:2px 0;transition:color .2s;white-space:nowrap}
.navsec a:hover{color:var(--ink)}
.navsec a.on{color:var(--ink);font-weight:600}
.navr{display:flex;align-items:center;gap:6px;flex:0 0 auto;margin-left:auto}
.iconbtn{width:34px;height:34px;flex-shrink:0;display:inline-flex;align-items:center;
  justify-content:center;background:rgba(250,248,245,.6);border:1px solid rgba(18,14,8,.12);
  border-radius:10px;cursor:pointer;color:var(--mid-ink);transition:all .2s;padding:0}
.iconbtn:hover{border-color:var(--paper-3);color:var(--ink)}
.iconbtn svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:1.8;
  stroke-linecap:round;stroke-linejoin:round}

/* ── the event menu ── */
body.locked{overflow:hidden}
.menu-veil{position:fixed;inset:0;z-index:98;background:rgba(18,14,8,.32);opacity:0;
  pointer-events:none;transition:opacity .3s}
.menu-veil.open{opacity:1;pointer-events:auto}
.menu{position:fixed;top:0;left:0;right:0;z-index:110;background:rgba(237,229,212,.99);
  -webkit-backdrop-filter:blur(20px);backdrop-filter:blur(20px);
  border-bottom:1px solid var(--rule-ink);padding:calc(var(--nav) + 12px) var(--pad-x) 20px;
  transform:translateY(-101%);transition:transform .34s cubic-bezier(.3,.8,.3,1);
  box-shadow:0 18px 40px rgba(18,14,8,.1)}
.menu.open{transform:translateY(0)}
.menu-lab{font-size:9px;font-weight:700;letter-spacing:.3em;text-transform:uppercase;
  color:var(--faint-ink);margin-bottom:10px}
.menu-list{display:flex;flex-direction:column;max-width:1120px;margin:0 auto}
.menu-list a{display:flex;align-items:baseline;gap:12px;padding:13px 0;text-decoration:none;
  color:var(--ink);border-top:1px solid var(--rule-ink);transition:padding-left .2s}
.menu-list a:hover{padding-left:6px}
.menu-list a:first-of-type{border-top:0}
.menu-list b{font-weight:700;font-size:clamp(17px,3.4vw,22px);letter-spacing:-.02em}
.menu-list span{font-size:12px;color:var(--faint-ink)}
.menu-list a.on b{color:var(--red)}
.menu-list a.on span::after{content:' · viewing'}

/* ── share modal ── */
.veil{position:fixed;inset:0;z-index:150;background:rgba(18,14,8,.45);opacity:0;
  pointer-events:none;transition:opacity .25s;display:flex;align-items:center;
  justify-content:center;padding:20px}
.veil.open{opacity:1;pointer-events:auto}
.modal{background:var(--paper);border-radius:20px;padding:24px;width:100%;max-width:430px;
  transform:translateY(10px) scale(.98);transition:transform .25s;
  box-shadow:0 24px 60px rgba(18,14,8,.3)}
.veil.open .modal{transform:none}
.modal h2{font-size:19px;font-weight:800;letter-spacing:-.025em;margin-bottom:5px}
.modal p{font-size:13px;color:var(--mid-ink);margin-bottom:16px;line-height:1.55}
.linkrow{display:flex;gap:7px;margin-bottom:12px}
.linkrow input{flex:1;min-width:0;font-family:var(--sans);font-size:12.5px;color:var(--mid-ink);
  background:var(--white);border:1px solid var(--rule-ink);border-radius:10px;padding:11px 12px}
.mbtn{font-family:inherit;font-size:13px;font-weight:600;border-radius:10px;padding:11px 15px;
  cursor:pointer;border:1px solid var(--rule-ink);background:var(--white);color:var(--ink);
  transition:all .18s;text-decoration:none;display:inline-flex;align-items:center;
  justify-content:center;gap:7px;white-space:nowrap}
.mbtn:hover{border-color:var(--paper-3)}
.mbtn.primary{background:var(--red);border-color:var(--red);color:var(--white)}
.mbtn.primary:hover{filter:brightness(1.08)}
.mrow{display:grid;grid-template-columns:1fr 1fr;gap:7px}
.modal-close{margin-top:14px;width:100%;background:none;border:0;font-family:inherit;font-size:12.5px;
  color:var(--faint-ink);cursor:pointer;padding:6px}

/* ── bands ── */
.sec{padding:clamp(40px,7vw,92px) var(--pad-x)}
.sec.paper{background:var(--paper);color:var(--ink)}
.sec.dark{background:var(--ink);color:var(--white)}
.sec.redband{background:var(--red);color:var(--white);position:relative;overflow:visible}
.sec-inner{max-width:1120px;margin:0 auto}
.sec-label{display:flex;align-items:center;gap:14px;margin-bottom:22px}
.sec-label span{font-weight:700;font-size:9px;letter-spacing:.32em;text-transform:uppercase;
  white-space:nowrap}
.sec-label::after{content:'';flex:1;height:1px}
.sec.paper .sec-label span{color:var(--red)}
.sec.paper .sec-label::after{background:var(--rule-ink)}
.sec.dark .sec-label span{color:var(--faint-w)}
.sec.dark .sec-label::after{background:var(--rule-w)}
.sec.redband .sec-label span{color:rgba(250,248,245,.62)}
.sec.redband .sec-label::after{background:rgba(250,248,245,.24)}
.signal-bleed{position:absolute;bottom:-52px;left:0;right:0;height:76px;
  background:linear-gradient(to bottom,var(--red) 0%,var(--ink) 100%);pointer-events:none;z-index:4}

/* ── hero ── */
.hero{padding:calc(var(--nav) + 26px) var(--pad-x) 10px}
.hero-inner{max-width:1120px;margin:0 auto}
.hero-id{display:flex;gap:13px;align-items:center;margin-bottom:16px}
.hero-logo{width:52px;height:52px;flex-shrink:0;background:var(--white);border-radius:14px;
  display:flex;align-items:center;justify-content:center;padding:5px;
  box-shadow:0 4px 14px rgba(18,14,8,.07)}
.hero-id h1{font-weight:800;font-size:clamp(28px,7vw,48px);letter-spacing:-.04em;line-height:1}
.hero-id p{font-size:12px;color:var(--mid-ink);margin-top:4px}
.hero-head{font-weight:800;font-size:clamp(30px,6.4vw,58px);letter-spacing:-.035em;line-height:1.02;
  margin:22px 0 14px;max-width:16ch;text-wrap:balance}
/* survey switcher — a brand measured at more than one event */
.evswitch{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin:0 0 20px}
.evswitch-lbl{font-size:10px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:var(--faint-ink);margin-right:2px}
.evchip{display:inline-flex;align-items:baseline;gap:7px;padding:7px 14px;border-radius:999px;
  border:1px solid var(--rule-ink);background:transparent;color:var(--mid-ink);
  font-family:inherit;font-size:13px;font-weight:600;line-height:1;text-decoration:none;
  transition:border-color .18s,color .18s,background .18s}
.evchip i{font-style:normal;font-weight:500;font-size:11.5px;color:var(--faint-ink)}
a.evchip:hover{border-color:var(--ink);color:var(--ink)}
a.evchip:hover i{color:var(--mid-ink)}
.evchip.on{background:var(--ink);border-color:var(--ink);color:var(--white);cursor:default}
.evchip.on i{color:rgba(250,248,245,.55)}
@media(max-width:480px){
  .evswitch{gap:6px}
  .evswitch-lbl{width:100%;margin-bottom:2px}
  .evchip{font-size:12.5px;padding:6px 12px}
}
.hero-lede{font-size:clamp(15.5px,1.9vw,19px);line-height:1.62;color:var(--mid-ink);max-width:54ch}
.hero-lede b{color:var(--ink);font-weight:600}

/* ── the model block. The section label already draws a rule, so the
      first block in a section must not draw a second one under it. ── */
.blocks{display:flex;flex-direction:column;gap:26px}
.block{display:flex;gap:14px;border-top:1.5px solid var(--rule-ink);padding-top:20px}
.sec.dark .block{border-top-color:var(--rule-w)}
.sec-label + .blocks > .block:first-child,
.sec-label + .block{border-top:0;padding-top:0}
.ico-wrap{flex-shrink:0;width:34px;padding-top:2px}
.ico{width:30px;height:30px;display:block;transform-origin:center bottom;fill:none;
  stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
@media(min-width:700px){.ico-wrap{width:40px}.ico{width:34px;height:34px}}
.js .ico.shake{animation:iconShake .65s cubic-bezier(.36,.07,.19,.97) both}
@keyframes iconShake{0%,100%{transform:rotate(0) scale(1)}15%{transform:rotate(-12deg) scale(1.12)}
  35%{transform:rotate(10deg) scale(1.14)}55%{transform:rotate(-6deg) scale(1.06)}
  75%{transform:rotate(3deg) scale(1.02)}}
.blk-body{flex:1;min-width:0}
.blk-num{font-weight:700;font-size:9px;letter-spacing:.28em;text-transform:uppercase;
  color:var(--red);margin-bottom:8px}
.sec.dark .blk-num{color:#E0846A}
.blk-h{font-weight:800;font-size:clamp(21px,4.4vw,34px);letter-spacing:-.028em;
  margin-bottom:9px;line-height:1.14;text-wrap:balance}
.blk-p{font-size:14px;color:var(--mid-ink);line-height:1.7;max-width:58ch}
.sec.dark .blk-p,.sec.redband .blk-p{color:var(--mid-w)}

/* ── stats ── */
.stats{display:grid;grid-template-columns:1fr 1fr;gap:18px 14px;margin-top:26px}
@media(min-width:760px){.stats{grid-template-columns:repeat(4,1fr);gap:22px}}
.stat b{display:block;font-weight:800;font-size:clamp(26px,7vw,38px);letter-spacing:-.04em;
  line-height:1}
.stat span{display:block;font-size:12px;color:var(--mid-ink);margin-top:6px;line-height:1.4}
.sec.dark .stat span,.sec.redband .stat span{color:var(--mid-w)}
.stat em{font-style:normal;display:block;font-size:10px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--faint-ink);margin-top:5px}

/* ── tiles ── */
.tiles{display:grid;gap:10px;margin-top:24px}
@media(min-width:640px){.tiles{grid-template-columns:1fr 1fr}}
@media(min-width:1000px){.tiles.t4{grid-template-columns:repeat(3,1fr)}
  .tiles.t4 .tile.wide{grid-column:span 3}}
.tile{background:var(--white);border-radius:var(--r);padding:16px 17px;
  box-shadow:0 1px 3px rgba(18,14,8,.05)}
.sec.dark .tile{background:rgba(250,248,245,.05);box-shadow:none}
.tile h3{font-weight:700;font-size:10px;letter-spacing:.15em;text-transform:uppercase;
  color:var(--faint-ink);margin-bottom:14px}
.sec.dark .tile h3{color:var(--faint-w)}
.tile-say{font-size:12.5px;color:var(--mid-ink);line-height:1.55;margin-top:14px;
  padding-top:12px;border-top:1px solid var(--rule-ink)}
.sec.dark .tile-say{color:var(--mid-w);border-top-color:var(--rule-w)}
.tile-say b{color:var(--ink);font-weight:600}
.sec.dark .tile-say b{color:var(--white)}

/* ── pie + arc ring ── */
.pie-wrap{display:flex;align-items:center;gap:15px;flex-wrap:wrap}
.pie{width:118px;height:118px;flex-shrink:0}
.pie circle{transition:stroke-dasharray .9s cubic-bezier(.2,.7,.3,1)}
.pie .glyph{font-family:var(--sans);font-weight:800;font-size:13.5px;fill:var(--ink);
  text-anchor:middle;dominant-baseline:central}
.pie .glyph-sub{font-size:8px;font-weight:700;letter-spacing:.1em;fill:var(--faint-ink)}
.keylist{flex:1;min-width:130px;display:flex;flex-direction:column;gap:5px}
.keyrow{display:flex;align-items:center;gap:8px;font-size:12.5px}
.keyrow i{width:10px;height:10px;border-radius:3px;flex-shrink:0}
.keyrow span{flex:1;color:var(--mid-ink)}
.sec.dark .keyrow span{color:var(--mid-w)}
.keyrow b{font-weight:700}
.ring{width:128px;height:128px;flex-shrink:0}
.ring circle{transition:stroke-dasharray 1s cubic-bezier(.2,.7,.3,1)}

/* ── plain bar rows ── */
.rows{display:flex;flex-direction:column;gap:9px}
.row{display:flex;align-items:center;gap:10px;font-size:12.5px}
.row>span:first-child{width:86px;flex-shrink:0;color:var(--mid-ink)}
.sec.dark .row>span:first-child{color:var(--mid-w)}
.row .tr{flex:1;height:20px;border-radius:6px;background:var(--paper-2);overflow:hidden}
.sec.dark .row .tr{background:rgba(250,248,245,.08)}
.row .tr i{display:block;height:100%;width:0;border-radius:6px;
  transition:width .85s cubic-bezier(.2,.7,.3,1)}
.row b{width:36px;text-align:right;font-weight:700}

/* ── map ── */
.mapwrap{position:relative}
.map{width:100%;height:auto;display:block;max-width:560px;margin:0 auto}
.map .region{transition:opacity .2s}
.map .rlab{font-family:var(--sans);font-weight:800;font-size:12px;text-anchor:middle;
  dominant-baseline:central;pointer-events:none;letter-spacing:.02em}
.map .rcount{font-family:var(--sans);font-weight:800;font-size:34px;text-anchor:middle;
  dominant-baseline:central;pointer-events:none}
.map .wlab{font-family:var(--sans);font-weight:600;font-size:11px;fill:#7C9AA8;
  letter-spacing:.08em}

/* ── quotes ── */
.quotes{display:grid;gap:10px}
@media(min-width:760px){.quotes{grid-template-columns:repeat(3,1fr)}}
blockquote{background:rgba(250,248,245,.06);border-radius:var(--r);padding:15px 16px;
  font-family:var(--serif);font-size:15px;line-height:1.45;border-left:2px solid #E0846A}
.sec.paper blockquote{background:var(--white);border-left-color:var(--red)}
blockquote cite{display:block;font-family:var(--sans);font-style:normal;font-size:11px;
  color:var(--faint-w);margin-top:9px;font-weight:500}
.sec.paper blockquote cite{color:var(--faint-ink)}

/* ── outcome ── */
.two{display:grid;gap:22px;margin-top:24px}
@media(min-width:820px){.two{grid-template-columns:1fr 1fr;gap:30px}}
.pane h3{font-weight:800;font-size:17px;letter-spacing:-.02em;margin-bottom:12px;
  display:flex;align-items:center;gap:10px}
.pane h3 svg{width:21px;height:21px;flex-shrink:0;fill:none;stroke:currentColor;stroke-width:2;
  stroke-linecap:round;stroke-linejoin:round}
.pane ul{list-style:none}
.pane li{font-size:13.5px;line-height:1.6;color:var(--mid-ink);padding:11px 0;
  border-top:1px solid var(--rule-ink)}
.pane li:first-child{border-top:0;padding-top:0}
.pane li b{color:var(--ink);font-weight:600}
/* on the red and ink bands the pane inverts, bold included */
.sec.redband .pane h3,.sec.dark .pane h3{color:var(--white)}
.sec.redband .pane li,.sec.dark .pane li{color:rgba(250,248,245,.78);
  border-top-color:rgba(250,248,245,.18)}
.sec.redband .pane li b,.sec.dark .pane li b{color:var(--white)}
.sec.redband .pane h3 svg{color:var(--white)}
.sec.redband .two > .r + .r .pane + .pane{margin-top:22px}
.statement{font-weight:800;font-size:clamp(22px,5.4vw,40px);line-height:1.15;letter-spacing:-.03em;
  max-width:20ch}
.statement-body{font-size:clamp(14px,1.3vw,16.5px);line-height:1.72;color:rgba(250,248,245,.74);
  max-width:52ch;margin-top:18px}
.btn{display:inline-flex;align-items:center;gap:9px;background:var(--white);color:var(--ink);
  text-decoration:none;font-size:14px;font-weight:700;padding:14px 24px;border-radius:12px;
  margin-top:22px;transition:transform .15s,box-shadow .15s}
.btn:hover{transform:translateY(-2px);box-shadow:0 10px 26px rgba(0,0,0,.22)}

/* ── compare mode ── */
.cmp{display:grid;gap:12px}
@media(min-width:820px){.cmp{grid-template-columns:1fr 1fr;gap:16px}}
.cmp-col{min-width:0}
.cmp-head{font-weight:700;font-size:10px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--faint-ink);padding-bottom:9px;margin-bottom:13px;border-bottom:1.5px solid var(--rule-ink)}
.sec.dark .cmp-head{color:var(--faint-w);border-bottom-color:var(--rule-w)}
.cmp-head.now{color:var(--red)}
.sec.dark .cmp-head.now{color:#E0846A}
.notasked{background:rgba(18,14,8,.04);border:1px dashed var(--paper-3);border-radius:var(--r);
  padding:18px;font-size:12.5px;color:var(--faint-ink);line-height:1.55;text-align:center}
.sec.dark .notasked{background:rgba(250,248,245,.03);border-color:rgba(250,248,245,.18);
  color:var(--faint-w)}

.method{background:var(--ink);color:var(--faint-w);padding:clamp(26px,5vw,48px) var(--pad-x);
  font-size:12.5px;line-height:1.7}
.method-inner{max-width:1120px;margin:0 auto;display:grid;gap:13px}
@media(min-width:760px){.method-inner{grid-template-columns:1fr 1fr;gap:13px 34px}}
.method b{color:var(--mid-w);font-weight:600}
.toast{position:fixed;left:50%;bottom:26px;transform:translate(-50%,14px);z-index:200;
  background:var(--ink);color:var(--white);font-size:13px;font-weight:600;padding:11px 20px;
  border-radius:99px;opacity:0;pointer-events:none;transition:opacity .2s,transform .2s;
  box-shadow:0 8px 26px rgba(18,14,8,.3)}
.toast.on{opacity:1;transform:translate(-50%,0)}

/* ── print: flatten the bands, drop the chrome, keep the data ── */
@media print{
  nav,.toast,.btn{display:none!important}
  html,body{background:#fff!important;color:#000!important;font-size:11pt}
  .js .r{opacity:1!important;transform:none!important}
  .sec{padding:18pt 0!important;break-inside:avoid}
  .sec.dark,.sec.redband{background:#fff!important;color:#000!important}
  .sec.dark .blk-p,.sec.redband .blk-p,.sec.dark .stat span,.statement-body{color:#333!important}
  .sec.dark .sec-label span,.sec.redband .sec-label span{color:var(--red)!important}
  .sec.dark .sec-label::after,.sec.redband .sec-label::after{background:#ccc!important}
  .sec.dark .tile{background:#f7f4ee!important}
  .signal-bleed,.hero{display:block}
  .hero{padding-top:0!important}
  blockquote{background:#f7f4ee!important;color:#000!important}
  blockquote cite{color:#666!important}
  .statement{color:#000!important}
  .method{background:#fff!important;color:#444!important;border-top:1px solid #ccc}
  .tile,.block,.stat{break-inside:avoid}
}

/* ── section 02: three separated sub-blocks, each with its own inference ── */
.sub{padding-top:26px;margin-top:26px;border-top:1px solid var(--rule-w)}
.sec.paper .sub{border-top-color:var(--rule-ink)}
.sub:first-of-type{border-top:0;margin-top:22px;padding-top:0}
.sub-lab{display:flex;align-items:baseline;gap:11px;margin-bottom:14px}
.sub-lab i{font-style:normal;font-weight:700;font-size:9px;letter-spacing:.28em;color:#E0846A}
.sec.paper .sub-lab i{color:var(--red)}
.sub-lab h3{font-weight:800;font-size:clamp(17px,2.6vw,22px);letter-spacing:-.024em}
.infer{margin-top:14px;padding-left:13px;border-left:2px solid #E0846A;font-size:14px;
  line-height:1.6;color:var(--mid-w);max-width:62ch}
.sec.paper .infer{border-left-color:var(--red);color:var(--mid-ink)}
.infer b{color:var(--white);font-weight:600}
.sec.paper .infer b{color:var(--ink)}

/* the brand's own mark heads its own section */
.brandico{width:44px;height:44px;border-radius:13px;background:var(--white);display:flex;
  align-items:center;justify-content:center;padding:6px;flex-shrink:0}
.brandico img{max-width:100%;max-height:100%;display:block}

/* ── quote carousel ── */
.car{position:relative}
.car-track{display:flex;gap:10px;overflow-x:auto;scroll-snap-type:x mandatory;
  scrollbar-width:none;-webkit-overflow-scrolling:touch;padding-bottom:2px}
.car-track::-webkit-scrollbar{display:none}
.car-track > blockquote{flex:0 0 100%;scroll-snap-align:start;margin:0}
@media(min-width:760px){.car-track > blockquote{flex:0 0 calc(50% - 5px)}}
@media(min-width:1040px){.car-track > blockquote{flex:0 0 calc(33.333% - 7px)}}
.car-nav{display:flex;align-items:center;gap:8px;margin-top:13px}
.car-btn{width:32px;height:32px;border-radius:50%;border:1px solid var(--rule-w);background:none;
  color:var(--mid-w);cursor:pointer;display:inline-flex;align-items:center;justify-content:center;
  transition:all .18s;flex-shrink:0}
.sec.paper .car-btn{border-color:var(--rule-ink);color:var(--mid-ink)}
.car-btn:hover{border-color:#E0846A;color:var(--white)}
.sec.paper .car-btn:hover{border-color:var(--red);color:var(--ink)}
.car-btn svg{width:14px;height:14px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round}
.car-dots{display:flex;gap:6px;margin-left:auto}
.car-dots i{width:6px;height:6px;border-radius:50%;background:rgba(250,248,245,.25);
  transition:background .2s,width .2s}
.sec.paper .car-dots i{background:rgba(18,14,8,.16)}
.car-dots i.on{background:#E0846A;width:16px;border-radius:3px}
.sec.paper .car-dots i.on{background:var(--red)}

/* ── notes dropdown ── */
details.notes{max-width:1120px;margin:0 auto}
details.notes summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:10px;
  font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--mid-w);
  padding:16px 0}
details.notes summary::-webkit-details-marker{display:none}
details.notes summary::after{content:'';width:8px;height:8px;border-right:1.6px solid currentColor;
  border-bottom:1.6px solid currentColor;transform:rotate(45deg) translateY(-2px);
  transition:transform .25s}
details.notes[open] summary::after{transform:rotate(-135deg) translateY(-2px)}
details.notes .notes-in{display:grid;gap:13px;padding-bottom:20px}
@media(min-width:760px){details.notes .notes-in{grid-template-columns:1fr 1fr;gap:13px 34px}}
@media print{details.notes .notes-in{display:grid!important}}

/* ── site footer ── */
.sitefoot{background:var(--ink);color:var(--faint-w);padding:36px var(--pad-x) 44px}
.sf-in{max-width:1120px;margin:0 auto}
.sf-top{display:flex;flex-wrap:wrap;gap:26px;justify-content:space-between;
  padding-bottom:24px;border-bottom:1px solid var(--rule-w)}
.sf-lock{display:flex;flex-direction:column;gap:3px}
.sf-lock img{height:22px;width:auto;filter:brightness(0) invert(1);opacity:.9}
.sf-lock span{font-size:8.5px;font-weight:700;letter-spacing:.26em;text-transform:uppercase;
  color:var(--faint-w)}
.sf-cols{display:flex;flex-wrap:wrap;gap:34px}
.sf-col b{display:block;font-size:9px;font-weight:700;letter-spacing:.24em;text-transform:uppercase;
  color:var(--faint-w);margin-bottom:11px}
.sf-col a{display:block;font-size:13px;color:var(--mid-w);text-decoration:none;padding:3px 0;
  transition:color .2s}
.sf-col a:hover{color:var(--white)}
.sf-bot{display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;align-items:center;
  padding-top:18px;font-size:11.5px}
.sf-social{display:flex;gap:12px}
.sf-social a{color:var(--faint-w);transition:color .2s;display:inline-flex}
.sf-social a:hover{color:var(--white)}
.sf-social svg{width:17px;height:17px;fill:currentColor}
@media print{.sitefoot{background:#fff!important;color:#666!important;border-top:1px solid #ccc}
  .sf-lock img{filter:none!important}}

/* ── event picker on the community page ── */
.picker{display:flex;flex-wrap:wrap;gap:7px;margin-top:22px}
.picker .chip{font-family:inherit;font-size:13px;font-weight:600;color:var(--mid-ink);
  background:var(--white);border:1px solid var(--rule-ink);border-radius:99px;padding:9px 15px;
  cursor:pointer;transition:all .18s;display:inline-flex;align-items:baseline;gap:7px}
.picker .chip em{font-style:normal;font-size:11px;font-weight:600;color:var(--faint-ink)}
.picker .chip:hover{border-color:var(--paper-3);color:var(--ink)}
.picker .chip.on{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.picker .chip.on em{color:rgba(250,248,245,.5)}
.slope{width:100%;height:auto;display:block}
.spt{font-family:var(--sans);font-size:12px;font-weight:700;fill:var(--mid-w);text-anchor:middle}
.spt.lead{font-size:15px;fill:var(--white)}
.sec.paper .spt{fill:var(--mid-ink)} .sec.paper .spt.lead{fill:var(--ink)}
.sax{font-family:var(--sans);font-size:8px;font-weight:700;letter-spacing:.13em;
  fill:var(--faint-w);text-anchor:middle}
.sec.paper .sax{fill:var(--faint-ink)}

/* ── one quote at a time ── */
.qstage{position:relative;min-height:132px}
.qstage blockquote{position:absolute;inset:0;opacity:0;transform:translateY(8px);
  transition:opacity .45s ease,transform .45s ease;pointer-events:none;margin:0}
.qstage blockquote.on{opacity:1;transform:none;pointer-events:auto;position:relative}
.qdots{display:flex;gap:6px;margin-top:14px}
.qdots button{width:7px;height:7px;padding:0;border:0;border-radius:50%;cursor:pointer;
  background:rgba(250,248,245,.26);transition:background .2s,width .2s}
.sec.paper .qdots button{background:rgba(18,14,8,.18)}
.qdots button.on{background:#E0846A;width:18px;border-radius:4px}
.sec.paper .qdots button.on{background:var(--red)}

/* ── the page must end on a solid edge, not a blur ── */
.signal-bleed{display:none}
.sec.redband.last{margin-bottom:0}

/* ── partner marquee, as on the partner page ── */
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent);
  mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent);margin-top:22px}
.marquee-track{display:flex;align-items:center;gap:clamp(34px,5vw,64px);width:max-content;
  animation:marquee 32s linear infinite}
.marquee-track:hover{animation-play-state:paused}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.marquee img{height:clamp(26px,3.4vw,40px);width:auto;opacity:.5;
  filter:grayscale(1) contrast(.9);transition:opacity .25s}
.marquee img:hover{opacity:.9}
@media(prefers-reduced-motion:reduce){.marquee-track{animation:none}}

/* ── event photography, partner-page treatment ── */
.shots{display:grid;gap:9px;margin-top:24px;grid-template-columns:1fr}
@media(min-width:700px){.shots{grid-template-columns:1.4fr 1fr 1fr}}
.shot{border-radius:var(--r);overflow:hidden;aspect-ratio:4/5;box-shadow:0 12px 34px rgba(18,14,8,.12)}
.shots .shot:first-child{aspect-ratio:4/5}
@media(min-width:700px){.shots .shot:first-child{aspect-ratio:auto;min-height:340px}}
.shot img{width:100%;height:100%;object-fit:cover;display:block}

/* ── capability list ── */
.caps{display:grid;gap:0;margin-top:22px}
@media(min-width:820px){.caps{grid-template-columns:1fr 1fr;column-gap:40px}}
.cap{display:flex;gap:14px;padding:15px 0;border-top:1px solid var(--rule-ink)}
.cap{display:block}
.cap b{display:block;font-size:14px;font-weight:700;margin-bottom:5px}
.sec.dark .cap{border-top-color:var(--rule-w)}
.sec.dark .cap span{color:var(--mid-w)}
.cap span{font-size:13px;color:var(--mid-ink);line-height:1.6}

/* ── header dropdown: menu symbol, "Brands", selected brand ── */
.picker-btn{display:inline-flex;align-items:center;gap:9px;font-family:inherit;font-size:12.5px;
  font-weight:600;color:var(--ink);background:rgba(250,248,245,.6);border:1px solid rgba(18,14,8,.12);
  border-radius:99px;padding:7px 14px 7px 11px;cursor:pointer;transition:border-color .2s;max-width:52vw}
.picker-btn:hover{border-color:var(--paper-3)}
.picker-btn .mag{width:15px;height:15px;flex:0 0 auto;stroke:currentColor;fill:none;
  stroke-width:1.9;stroke-linecap:round}
.picker-btn .lbl{color:var(--faint-ink);font-weight:600}
.picker-btn .sel{font-weight:700;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.picker-btn .chev{width:9px;height:9px;border-right:1.6px solid var(--faint-ink);
  border-bottom:1.6px solid var(--faint-ink);transform:rotate(45deg) translateY(-2px);
  transition:transform .25s;flex:0 0 auto}
.picker-btn[aria-expanded="true"] .chev{transform:rotate(-135deg) translateY(-2px)}

.dd{position:fixed;z-index:130;background:rgba(243,237,226,.97);backdrop-filter:blur(20px);
  -webkit-backdrop-filter:blur(20px);border:1px solid rgba(18,14,8,.12);
  border-radius:16px;box-shadow:0 18px 46px rgba(18,14,8,.16);padding:12px;opacity:0;
  transform:translateY(-6px);pointer-events:none;transition:opacity .22s,transform .22s;
  max-height:70vh;overflow-y:auto;width:min(300px,calc(100vw - 32px))}
.dd.open{opacity:1;transform:none;pointer-events:auto}
.dd-lab{font-size:9px;font-weight:700;letter-spacing:.28em;text-transform:uppercase;
  color:var(--faint-ink);padding:6px 10px 8px}
.dd-item{display:flex;align-items:center;gap:10px;width:100%;background:none;border:0;
  border-radius:10px;padding:9px 10px;cursor:pointer;font-family:inherit;font-size:13.5px;
  font-weight:600;color:var(--ink);text-align:left;transition:background .16s}
.dd-item:hover,.dd-item:focus-visible{background:var(--white)}
.dd-item[aria-selected="true"]{background:var(--ink);color:var(--paper)}
.dd-item .tick{margin-left:auto;font-size:11px;opacity:.7}
.dd-sep{height:1px;background:var(--rule-ink);margin:8px 4px}

/* ── event chips on the report ── */
.evchips{display:flex;flex-wrap:wrap;gap:7px;margin-top:18px}
.evchip{font-family:inherit;font-size:12.5px;font-weight:600;color:var(--mid-ink);background:var(--white);
  border:1px solid var(--rule-ink);border-radius:99px;padding:8px 14px;cursor:pointer;
  transition:all .18s;display:inline-flex;align-items:baseline;gap:7px;text-decoration:none}
.evchip em{font-style:normal;font-size:11px;color:var(--faint-ink)}
.evchip:hover{border-color:var(--paper-3);color:var(--ink)}
.evchip.on{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.evchip.on em{color:rgba(250,248,245,.55)}

/* ── the three questions ── */
.q3{display:grid;gap:30px;margin-top:26px}
@media(min-width:900px){.q3{grid-template-columns:repeat(3,1fr);gap:34px}}
.q{display:flex;flex-direction:column;min-width:0}
.q-ask{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--faint-w);padding-bottom:11px;margin-bottom:16px;border-bottom:1px solid var(--rule-w)}
.sec.paper .q-ask{color:var(--faint-ink);border-bottom-color:var(--rule-ink)}
.q-val{font-weight:800;font-size:clamp(38px,8vw,54px);letter-spacing:-.045em;line-height:1}
.q-val small{font-size:.36em;font-weight:600;color:var(--faint-w);
  letter-spacing:normal;margin-left:.26em}
.sec.paper .q-val small{color:var(--faint-ink)}
.q-den{font-size:12px;color:var(--faint-w);margin-top:8px;letter-spacing:.02em}
.sec.paper .q-den{color:var(--faint-ink)}
.q-vis{margin:18px 0 0}
.q-say{font-size:13.5px;line-height:1.62;color:var(--mid-w);margin-top:16px}
.sec.paper .q-say{color:var(--mid-ink)}
.q-say b{color:var(--white);font-weight:600}
.sec.paper .q-say b{color:var(--ink)}
.q-sub{font-size:12px;color:var(--faint-w);margin-top:10px;padding-top:10px;
  border-top:1px solid var(--rule-w)}
.sec.paper .q-sub{color:var(--faint-ink);border-top-color:var(--rule-ink)}

/* one symbol per person — never a proportion drawn as symbols */
.units{display:flex;flex-wrap:wrap;gap:5px;max-width:240px}
.units i{width:16px;height:16px;border-radius:4px;background:rgba(250,248,245,.13);display:block}
.units i.on{background:#E0846A}
.sec.paper .units i{background:var(--paper-2)}
.sec.paper .units i.on{background:var(--red)}
.pips{display:flex;flex-wrap:wrap;gap:8px;max-width:240px}
.pips i{width:17px;height:17px;border-radius:50%;background:rgba(250,248,245,.13);display:block}
.pips i.on{background:#E0846A}
.sec.paper .pips i{background:var(--paper-2)}
.sec.paper .pips i.on{background:var(--red)}
.distro{display:flex;flex-direction:column;gap:7px;max-width:250px}
.drow{display:flex;align-items:center;gap:9px;font-size:12px;color:var(--mid-w)}
.sec.paper .drow{color:var(--mid-ink)}
.drow span:first-child{width:26px;flex:0 0 auto}
.drow .tr{flex:1;height:9px;border-radius:5px;background:rgba(250,248,245,.1);overflow:hidden}
.sec.paper .drow .tr{background:var(--paper-2)}
.drow .tr i{display:block;height:100%;width:0;border-radius:5px;background:#E0846A;
  transition:width .8s cubic-bezier(.2,.7,.3,1)}
.sec.paper .drow .tr i{background:var(--red)}
.drow b{width:16px;text-align:right;font-weight:700;color:var(--white)}
.sec.paper .drow b{color:var(--ink)}

.takeaway{margin-top:30px;padding-top:22px;border-top:1px solid var(--rule-w);display:grid;gap:20px}
.sec.paper .takeaway{border-top-color:var(--rule-ink)}
@media(min-width:900px){.takeaway{grid-template-columns:1.25fr 1fr;gap:34px}}
.takeaway p{font-size:14.5px;line-height:1.65;color:var(--mid-w)}
.sec.paper .takeaway p{color:var(--mid-ink)}
.takeaway p b{color:var(--white);font-weight:600}
.sec.paper .takeaway p b{color:var(--ink)}

/* ── compact audience + small map ── */
.aud-row{display:grid;gap:10px;margin-top:22px}
@media(min-width:820px){.aud-row{grid-template-columns:repeat(3,1fr)}}
.mapcard{display:grid;gap:16px;margin-top:10px;align-items:center}
@media(min-width:700px){.mapcard{grid-template-columns:auto 1fr}}
.mapcard .map{max-width:none;width:auto;height:200px;margin:0}
@media(max-width:699px){.mapcard .map{height:150px;margin:0 auto}}
.zlist{display:flex;flex-direction:column;gap:1px;min-width:0}
.zrow2{display:flex;align-items:center;gap:10px;padding:8px 0;font-size:13px;
  border-bottom:1px solid var(--rule-ink)}
.zrow2:last-child{border-bottom:0}
.zrow2 i{width:10px;height:10px;border-radius:3px;flex:0 0 auto}
.zrow2 span{flex:1;color:var(--mid-ink)}
.zrow2 b{font-weight:700}

/* ── community: event bar chart ── */
.bars9{display:flex;align-items:flex-end;gap:clamp(6px,1.6vw,20px);margin-top:26px;
  min-height:230px;overflow-x:auto;scrollbar-width:none;padding-bottom:2px}
.bars9::-webkit-scrollbar{display:none}
.b9{flex:1 1 0;min-width:56px;display:flex;flex-direction:column;align-items:center;
  justify-content:flex-end;gap:9px;height:230px}
.b9 b{font-size:13px;font-weight:700}
.b9 .col{width:clamp(16px,2.4vw,26px);border-radius:4px 4px 0 0;background:var(--red);height:0;
  transition:height .9s cubic-bezier(.2,.7,.3,1)}
.b9 em{font-style:normal;font-size:11px;color:var(--mid-ink);text-align:center;line-height:1.3;
  min-height:2.6em}
.b9:hover .col,.b9:focus-visible .col{filter:brightness(1.12)}
.chart-cap{font-size:12px;color:var(--faint-ink);margin-top:14px}

/* ── band transitions fade rather than butting together ── */
.sec{position:relative}
.fade{display:none}

/* ── section heads: larger, with their own symbol ── */
.blk-h{font-size:clamp(25px,5vw,40px)}
.ico{width:34px;height:34px}
@media(min-width:700px){.ico-wrap{width:46px}.ico{width:40px;height:40px}}

/* ── an inference under every audience tile ── */
.tile-infer{font-size:13px;line-height:1.55;color:var(--ink);margin-top:14px;
  padding-top:12px;border-top:1px solid var(--rule-ink);font-weight:600}
.tile-infer + .tile-say{margin-top:8px;padding-top:0;border-top:0}

/* counted headcount reads apart from ticketed registrations */
.b9.counted .col{background:var(--paper-3)}
.b9.counted b{color:var(--mid-ink)}
/* community photography, aligned and larger */
#events .shots{grid-template-columns:1fr;gap:12px}
@media(min-width:760px){#events .shots{grid-template-columns:repeat(3,1fr)}}
#events .shot{aspect-ratio:4/3;border-radius:var(--r)}
@media(min-width:760px){#events .shot{aspect-ratio:3/4;min-height:400px}}
.sec.dark .zrow2{border-bottom-color:var(--rule-w)}
.sec.dark .zrow2 span{color:var(--mid-w)}
.sec.dark .zrow2 b{color:var(--white)}
.sec.dark .mapcard .map{filter:none}

.sec.redband .statement-row{display:flex;gap:16px;align-items:flex-start}
.sec.redband .statement-row .ico-wrap{flex:0 0 auto;width:40px;padding-top:6px}
.sec.redband .ico{color:var(--white)}

/* ── the brand mark is the title; the word is for screen readers only ── */
.hero-brandmark{display:block;height:clamp(44px,8vw,74px);width:auto;max-width:min(74vw,420px);
  object-fit:contain;object-position:left center}
.hero-meta{font-size:12.5px;color:var(--mid-ink);margin-top:12px}
.hero-id{display:block}

/* ── audience tiles, larger, arriving together ── */
.aud-row{gap:12px}
@media(min-width:820px){.aud-row{grid-template-columns:repeat(3,1fr);gap:14px}}
.aud-row .tile{padding:22px 22px 20px}
.aud-row .pie{width:132px;height:132px}
.aud-row .ring{width:142px;height:142px}
.js .aud-row .tile{opacity:0;transform:translateY(14px);
  transition:opacity .6s ease,transform .6s ease}
.js .aud-row.in .tile{opacity:1;transform:none}
.js .aud-row.in .tile:nth-child(2){transition-delay:.1s}
.js .aud-row.in .tile:nth-child(3){transition-delay:.2s}
.aud-summary{margin-top:18px;padding:20px 22px;background:var(--white);border-radius:var(--r);
  border-left:3px solid var(--red);font-size:clamp(15px,1.7vw,18px);line-height:1.6;
  color:var(--mid-ink)}
.aud-summary b{color:var(--ink);font-weight:700}

/* ── next steps as boxes ── */
.boxes{display:grid;gap:10px;margin-top:4px}
@media(min-width:760px){.boxes{grid-template-columns:repeat(3,1fr)}}
.nbox{background:var(--white);border:1px solid var(--rule-ink);border-radius:var(--r);
  padding:17px 18px}
.sec.dark .nbox{background:rgba(250,248,245,.05);border-color:var(--rule-w)}
.nbox b{display:block;font-size:14.5px;font-weight:700;margin-bottom:7px}
.nbox span{font-size:13px;color:var(--mid-ink);line-height:1.6}
.sec.dark .nbox span{color:var(--mid-w)}

/* ── zig-zag: a picture beside a graphic, alternating down the page ── */
.zig{display:grid;gap:clamp(14px,2.4vw,26px);margin-top:clamp(18px,3vw,30px);align-items:center}
@media(min-width:900px){
  .zig{grid-template-columns:0.78fr 1fr}
  .zig.flip .zig-media{order:2}
  .zig.zig-chart{grid-template-columns:0.62fr 1fr}
}
.zig-media{border-radius:var(--r);overflow:hidden;aspect-ratio:4/5;
  box-shadow:0 14px 38px rgba(18,14,8,.16)}
.zig-media.tall{aspect-ratio:3/4}
.zig-media img{width:100%;height:100%;object-fit:cover;display:block}
.zig-data{min-width:0}
.zig-data .tile{height:100%}
.sec.dark .zig-media{box-shadow:0 14px 38px rgba(0,0,0,.4)}
.bars9{min-height:200px}
.b9{height:200px}

/* ── brand picker ── */
.dd-search{position:relative;margin-bottom:8px}
.dd-search input{width:100%;font-family:var(--sans);font-size:13.5px;color:var(--ink);
  background:var(--white);border:1px solid var(--rule-ink);border-radius:10px;
  padding:10px 12px 10px 34px}
.dd-search input::placeholder{color:var(--faint-ink)}
.dd-search svg{position:absolute;left:11px;top:50%;transform:translateY(-50%);width:15px;height:15px;
  stroke:var(--faint-ink);fill:none;stroke-width:1.9;stroke-linecap:round;pointer-events:none}
.dd-more{width:100%;background:none;border:0;border-top:1px solid var(--rule-ink);margin-top:6px;
  padding:10px 4px 2px;font-family:inherit;font-size:12.5px;font-weight:600;color:var(--red);
  cursor:pointer;text-align:left}
.dd-empty{padding:14px 10px;font-size:13px;color:var(--faint-ink)}
.dd{max-height:min(66vh,430px)}

/* ── next steps: no boxes, mark and button on the right ── */
.sec.redband .nbox,.sec.redband .boxes{display:none}
.next-wrap{display:grid;gap:clamp(24px,4vw,48px);align-items:start}
@media(min-width:860px){.next-wrap{grid-template-columns:1fr auto}}
.next-head{display:flex;gap:16px;align-items:flex-start}
.next-head .bigarrow{width:44px;height:44px;flex:0 0 auto;stroke:var(--white);fill:none;
  stroke-width:2.6;stroke-linecap:round;stroke-linejoin:round;margin-top:2px}
@media(max-width:700px){.next-head .bigarrow{width:34px;height:34px;stroke-width:2.8}}
.next-side{display:flex;flex-direction:column;align-items:flex-start;gap:18px}
@media(min-width:860px){.next-side{align-items:flex-end}}
.next-side .vamark{width:150px;color:var(--white)}
.next-side .vamark image{filter:brightness(0) invert(1)}

/* ══ community home ══════════════════════════════════════════════════
   Additive and scoped to this page's own class names, so no selector a
   brand report depends on is altered. ════════════════════════════════ */
.intro{display:grid;gap:clamp(20px,3.4vw,40px);align-items:center}
@media(min-width:860px){.intro{grid-template-columns:1fr 1.05fr}}
.intro-copy .blk-h{font-size:clamp(30px,4.6vw,50px);line-height:1.04;margin-bottom:14px}
.intro-copy .blk-p{font-size:clamp(14.5px,1.4vw,16.5px)}
.intro-photo{border-radius:var(--r);overflow:hidden;aspect-ratio:16/10;
  box-shadow:0 14px 38px rgba(18,14,8,.14)}
.intro-photo img{width:100%;height:100%;object-fit:cover;display:block}

.metricstrip{display:grid;grid-template-columns:1fr 1fr;gap:1px;margin-top:clamp(22px,3.4vw,34px);
  background:var(--rule-ink);border:1px solid var(--rule-ink);border-radius:var(--r);overflow:hidden}
@media(min-width:860px){.metricstrip{grid-template-columns:repeat(4,1fr)}}
.ms{background:var(--white);padding:18px 20px;display:flex;flex-direction:column;justify-content:center}
.ms b{font-size:clamp(26px,3.4vw,36px);font-weight:800;letter-spacing:-.04em;line-height:1;
  color:var(--red)}
.ms span{font-size:12.5px;color:var(--mid-ink);margin-top:7px;line-height:1.45}
.ms-src span{color:var(--faint-ink);font-size:12px;margin:0}

details.events-more{margin-top:clamp(18px,2.6vw,26px)}
details.events-more summary{list-style:none;cursor:pointer;display:inline-flex;align-items:center;
  gap:9px;font-size:12.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  color:var(--mid-ink);padding:6px 0}
details.events-more summary::-webkit-details-marker{display:none}
details.events-more summary::after{content:'';width:7px;height:7px;border-right:1.6px solid currentColor;
  border-bottom:1.6px solid currentColor;transform:rotate(45deg) translateY(-2px);transition:transform .25s}
details.events-more[open] summary::after{transform:rotate(-135deg) translateY(-1px)}
details.events-more .events-more-in{padding-top:16px}

/* two aligned panels; location first on narrow screens */
.panels{display:grid;gap:12px;margin-top:clamp(20px,3vw,28px)}
@media(min-width:900px){.panels{grid-template-columns:1fr 1fr;align-items:start}}

/* instagram — impressions, never people, never mixed with event totals */
.igstrip{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:clamp(20px,3vw,28px)}
@media(min-width:860px){.igstrip{grid-template-columns:repeat(4,1fr)}}
.igbox{background:var(--white);border:1px solid var(--rule-ink);border-radius:var(--r);
  padding:18px 20px}
.igbox b{display:block;font-size:clamp(26px,3.4vw,36px);font-weight:800;letter-spacing:-.04em;
  line-height:1;color:var(--red)}
.igbox span{display:block;font-size:12.5px;color:var(--mid-ink);margin-top:7px}
.igbig{font-size:clamp(38px,5.4vw,56px);font-weight:800;letter-spacing:-.045em;line-height:1;
  color:var(--red)}
.igbig small{font-size:.45em;font-weight:700;letter-spacing:normal;margin-left:.24em}
.splitbar{display:flex;height:14px;border-radius:7px;overflow:hidden;background:var(--paper-2)}
.splitbar i{display:block;width:0;transition:width .85s cubic-bezier(.2,.7,.3,1)}
.splitbar i.a{background:var(--g1)} .splitbar i.b{background:#EBCDB8}
.splitkey{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:12px;font-size:12.5px;
  color:var(--mid-ink)}
.splitkey span{display:inline-flex;align-items:center;gap:7px}
.splitkey i{width:10px;height:10px;border-radius:3px}
.splitkey i.a{background:var(--g1)} .splitkey i.b{background:#EBCDB8}

.sec.paper.alt{background:var(--paper-2)}

/* the community page opens straight into content, so the first band clears the fixed bar */
#events{padding-top:calc(var(--nav) + clamp(26px,4vw,54px))}

/* ══ brand report redesign ═══════════════════════════════════════════
   Desktop stays a grid; below 700px the three data sections become
   scroll-snap card tracks. Everything here is scoped to the report's
   own components, so the community page is untouched. ═══════════════ */

/* ── one container for every sponsor logo, sized by height ── */
.hero{padding-top:calc(var(--nav) + 18px)}
.brandlogo{display:flex;align-items:center;height:clamp(55px,9.6vw,92px)}
.hero-brandmark{height:100%;width:auto;max-width:min(78vw,460px);
  object-fit:contain;object-position:left center}
.hero-id{margin-bottom:10px}
.hero-meta{margin-top:2px}
.hero-head{margin:14px 0 12px}

/* ── section heading with a figure on the right ── */
.blk-head{display:flex;align-items:baseline;justify-content:space-between;gap:16px;flex-wrap:wrap}
.blk-head .blk-h{margin-bottom:0}
.blk-head + .blk-p{margin-top:10px}
.blk-aside{text-align:right;flex:0 0 auto}
.blk-aside b{display:block;font-size:12.5px;font-weight:700;color:var(--ink);line-height:1.3}
.blk-aside span{display:block;font-size:11.5px;color:var(--faint-ink);line-height:1.35}
.sec.dark .blk-aside b{color:var(--white)}

/* ── the three headline figures, each with its own denominator ── */
.kpis{display:grid;grid-template-columns:1fr 1fr;gap:9px;margin-top:clamp(18px,2.6vw,26px)}
.kpis .kpi:last-child{grid-column:1/-1}
@media(min-width:480px){.kpis{grid-template-columns:repeat(3,1fr)}
  .kpis .kpi:last-child{grid-column:auto}}
@media(min-width:700px){.kpis{gap:12px;max-width:820px}}
.kpi{display:flex;align-items:center;gap:11px;min-width:0;background:var(--white);
  border:1px solid var(--rule-ink);border-radius:var(--r);padding:13px 15px}
.kpi-ico{width:25px;height:25px;flex:0 0 auto;display:block;fill:none;stroke:var(--ink);
  stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;opacity:.66}
@media(min-width:700px){.kpi{padding:16px 18px;gap:14px}.kpi-ico{width:30px;height:30px}}
.kpi-txt{min-width:0}
.kpi-txt b{display:block;font-weight:800;font-size:clamp(21px,4.4vw,30px);letter-spacing:-.04em;
  line-height:1;color:var(--red)}
.kpi-txt b small{font-size:.45em;font-weight:700;letter-spacing:normal;margin-left:.24em;
  color:var(--faint-ink)}
.kpi-txt span{display:block;font-size:11.5px;color:var(--mid-ink);margin-top:5px;line-height:1.35}

/* ── audience cards: content-driven columns, takeaways on one baseline ── */
@media(min-width:820px){
  .aud-row.c2{grid-template-columns:repeat(2,1fr)}
  .aud-row.c3{grid-template-columns:repeat(3,1fr)}
  .aud-row .tile.wide{grid-column:1/-1}
  /* cards share a height for equal weight, and the difference goes into the
     chart area rather than sitting as a blank band above the takeaway */
  .aud-row .tile .pie-wrap{flex:1 1 auto}
  /* the ring takes about a third of the card and the legend the rest, so
     neither the right side nor the bottom is left empty */
  .aud-row .pie-wrap{flex-wrap:nowrap;gap:13px}
  .aud-row .pie,.aud-row .ring{flex:0 1 34%;width:34%;height:auto;min-width:0;max-width:140px}
  .aud-row .keylist{flex:1 1 66%;min-width:0}
  .aud-row .keyrow{font-size:12px}
  .aud-row .keyrow b{white-space:nowrap}
}
.aud-row .tile{display:flex;flex-direction:column}
.aud-row .tile.wide .mapcard{margin-top:0}

/* ── card tracks. Mobile only; the track scrolls, never the page ── */
@media(max-width:699px){
  .car-x{display:flex;flex-wrap:nowrap;gap:11px;overflow-x:auto;overflow-y:hidden;
    scroll-snap-type:x mandatory;scroll-padding-inline:var(--pad-x);
    -webkit-overflow-scrolling:touch;scrollbar-width:none;
    margin-inline:calc(var(--pad-x) * -1);padding-inline:var(--pad-x);padding-bottom:2px}
  .car-x::-webkit-scrollbar{display:none}
  .car-x > *{flex:0 0 92%;scroll-snap-align:start;min-width:0}
  .car-x:focus-visible{outline:2px solid var(--red);outline-offset:-2px}
  /* cards match heights across the track; the difference goes into the chart
     area rather than sitting as a blank band above the takeaway */
  .car-x > .tile,.car-x > .q,.car-x > .pane{display:flex;flex-direction:column}
  .car-x .pie-wrap,.car-x .mapcard{flex:1 1 auto}
  .car-x .q-vis{flex:1 1 auto;display:flex;align-items:center}
  .car-x > .pane ol{flex:1 1 auto}
}
.car-dots.under{display:flex;justify-content:center;gap:8px;margin:14px 0 0}
.car-dots.under button{position:relative;width:7px;height:7px;padding:0;border:0;border-radius:50%;
  cursor:pointer;background:rgba(250,248,245,.25);
  transition:width .25s ease,background .25s ease,border-radius .25s ease}
.car-dots.under button::after{content:'';position:absolute;inset:-10px -6px}
.sec.paper .car-dots.under button{background:rgba(18,14,8,.16)}
.car-dots.under button.on{background:#E0846A;width:20px;border-radius:4px}
.sec.paper .car-dots.under button.on{background:var(--red)}
@media(min-width:700px){.car-dots.under{display:none}}

/* ── reaction columns arrive together, like the audience row ── */
.js .car-x.q3 > .q{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
.js .car-x.q3.in > .q{opacity:1;transform:none}
.js .car-x.q3.in > .q:nth-child(2){transition-delay:.08s}
.js .car-x.q3.in > .q:nth-child(3){transition-delay:.16s}
@media(max-width:699px){
  .car-x.q3 > .q{background:rgba(250,248,245,.05);border:1px solid var(--rule-w);
    border-radius:var(--r);padding:18px 17px}
  .sec.paper .car-x.q3 > .q{background:var(--white);border-color:var(--rule-ink)}
  .car-x.q3 > .q .q-say{padding-top:14px}
}

/* ── the quote is context, and says so ── */
.qlab{font-weight:700;font-size:9px;letter-spacing:.28em;text-transform:uppercase;
  color:var(--faint-w);margin-bottom:9px}
.sec.paper .qlab{color:var(--faint-ink)}

/* ── one methodology line, carrying every note the columns used to hold ── */
.method-note{margin-top:clamp(22px,3vw,30px);padding:14px 16px;border-left:3px solid #E0846A;
  border-radius:0 var(--r) var(--r) 0;background:rgba(250,248,245,.04);
  font-size:12.5px;line-height:1.65;color:var(--faint-w)}
.sec.paper .method-note{border-left-color:var(--red);background:rgba(18,14,8,.03);
  color:var(--faint-ink)}
.method-note b{color:var(--mid-w);font-weight:600}
.sec.paper .method-note b{color:var(--mid-ink)}
.method-note .mn-lab{letter-spacing:.02em;margin-right:2px}

/* ── evidence: two cards, each point numbered ── */
.two .pane{background:var(--white);border:1px solid var(--rule-ink);border-radius:var(--r);
  padding:clamp(18px,2.2vw,26px)}
.sec.dark .two .pane,.sec.redband .two .pane{background:rgba(250,248,245,.05);
  border-color:var(--rule-w)}
.two .pane h3{font-weight:700;font-size:10px;letter-spacing:.15em;text-transform:uppercase;
  color:var(--faint-ink);margin-bottom:15px}
.sec.dark .two .pane h3{color:var(--faint-w)}
.two .pane ol{list-style:none}
.two .pane li{position:relative;padding:13px 0 13px 37px;border-top:1px solid var(--rule-ink)}
.sec.dark .two .pane li{border-top-color:var(--rule-w)}
.two .pane li:first-child{border-top:0;padding-top:0}
.two .pane li::before{content:counter(list-item);position:absolute;left:0;top:12px;
  width:24px;height:24px;border-radius:50%;background:var(--red);color:var(--white);
  font-size:11.5px;font-weight:700;line-height:1;
  display:flex;align-items:center;justify-content:center}
.two .pane li:first-child::before{top:-1px}

/* ── next steps: the ask is labelled, the button is the only object ── */
.next-side{gap:16px}
.nextmove{display:block;font-weight:700;font-size:9px;letter-spacing:.3em;text-transform:uppercase;
  color:rgba(250,248,245,.72);margin-bottom:-4px}
@media(min-width:860px){.next-side{text-align:right}}
@media(max-width:699px){
  .next-side{width:100%;align-items:stretch}
  .next-side .vamark{align-self:flex-start}
  .next-side .btn{width:100%;justify-content:center}
}

/* ── where they came from: a comparison, not a sparse list ── */
.zrow2 span{flex:0 0 74px}
.zrow2 .ztr{flex:1 1 auto;min-width:40px;height:9px;border-radius:5px;
  background:var(--paper-2);overflow:hidden}
.sec.dark .zrow2 .ztr{background:rgba(250,248,245,.08)}
.zrow2 .ztr i{display:block;width:0;height:100%;border-radius:5px;
  transition:width .9s cubic-bezier(.2,.7,.3,1)}
.zrow2 b{flex:0 0 auto;min-width:22px;text-align:right}
@media(max-width:699px){.zrow2 span{flex:0 0 62px}.zrow2{font-size:12.5px}}

/* ── on a card track every card is the same height, so the content that can
      grow does the growing: the map fills its card, the habits note is set
      a little tighter, and the donuts centre in whatever is left ── */
@media(max-width:699px){
  .car-x .mapcard{gap:10px}
  .car-x .mapcard .map{height:auto;width:100%;max-height:230px;margin:0}
  .car-x .tile-infer{font-size:12px;line-height:1.5}
  .car-x .zrow2{padding:7px 0}
  .car-x .zrow2 span{flex:0 0 58px}
}

/* ── on a track the chart stays beside its legend: big enough to read,
      small enough that the legend does not drop below it and double the
      card's height ── */
@media(max-width:699px){
  .car-x .tile .pie,.car-x .tile .ring{width:152px;height:152px;flex:0 0 auto}
  .car-x .tile .pie-wrap{gap:14px;justify-content:center}
  .car-x .tile .keylist{flex:1 1 100%;min-width:0}
  .car-x .mapcard .map{max-height:170px}
}

/* ── with motion reduced, nothing waits on an observer to become readable ── */
@media(prefers-reduced-motion:reduce){
  .js .aud-row .tile,.js .car-x.q3 > .q{opacity:1!important;transform:none!important}
}
/* a figure that was never collected reads as absent, not as a value */
.kpi-txt b.none{color:var(--faint-ink);font-weight:700}
.kpi-txt b.none + span,.kpi .none ~ span{color:var(--faint-ink)}

/* ══ community page: photography and the four-finding grid ═══════════ */

/* four findings read better two-up than squeezed into one row */
@media(min-width:900px){.q3.four{grid-template-columns:repeat(2,1fr);gap:30px 44px}}

/* ══ the access gate ═════════════════════════════════════════════════
   The whole page while the report is locked. Nothing behind it is in the
   DOM, so this is the page rather than an overlay on one. ══════════════ */
.gate{min-height:100svh;display:flex;align-items:center;justify-content:center;
  padding:calc(var(--nav) + 24px) var(--pad-x) 40px;background:var(--paper)}
.gate-card{width:100%;max-width:420px}
.gate-lock{display:block;margin-bottom:clamp(22px,4vw,34px);color:var(--ink)}
.gate-lock .vamark{width:126px}
.gate h1{font-weight:800;font-size:clamp(25px,4.6vw,34px);letter-spacing:-.03em;
  line-height:1.1;margin-bottom:10px}
.gate-lede{font-size:14.5px;line-height:1.65;color:var(--mid-ink);margin-bottom:22px;max-width:40ch}
.gate label{display:block;font-size:10px;font-weight:700;letter-spacing:.18em;
  text-transform:uppercase;color:var(--faint-ink);margin:0 0 6px}
.gate input{width:100%;font-family:var(--sans);font-size:16px;color:var(--ink);
  background:var(--white);border:1px solid var(--rule-ink);border-radius:12px;
  padding:13px 14px;margin-bottom:16px}
.gate input:focus-visible{border-color:var(--red)}
.gate-btn{width:100%;font-family:inherit;font-size:14.5px;font-weight:700;cursor:pointer;
  background:var(--ink);color:var(--paper);border:0;border-radius:12px;padding:14px 18px;
  transition:filter .2s ease,opacity .2s ease}
.gate-btn:hover{filter:brightness(1.35)}
.gate-btn[disabled]{opacity:.55;cursor:default}
.gate-err{font-size:13.5px;line-height:1.55;color:var(--red);font-weight:600;
  background:rgba(168,46,24,.07);border-left:3px solid var(--red);
  border-radius:0 10px 10px 0;padding:11px 13px;margin-bottom:18px}
.gate-foot{font-size:12.5px;color:var(--faint-ink);margin-top:18px}
.gate-foot a{color:var(--mid-ink)}

/* the brand name in the bar is a label now, not a control */
.picker-btn.is-static{cursor:default;background:none;border-color:transparent;padding-left:0}
.picker-btn.is-static:hover{border-color:transparent}

/* the key field, with somewhere to put the reveal button */
.gate-field{position:relative;margin-bottom:16px}
.gate-field input{margin-bottom:0;padding-right:46px}
.gate-eye{position:absolute;right:6px;top:50%;transform:translateY(-50%);
  width:34px;height:34px;display:flex;align-items:center;justify-content:center;
  background:none;border:0;border-radius:9px;cursor:pointer;color:var(--faint-ink);
  transition:color .2s ease,background .2s ease}
.gate-eye:hover{color:var(--ink);background:rgba(18,14,8,.05)}
.gate-eye svg{width:19px;height:19px;fill:none;stroke:currentColor;stroke-width:1.7;
  stroke-linecap:round;stroke-linejoin:round}
/* the stroke through the eye is the resting state: the key is hidden */
.gate-eye .eye-slash{opacity:1}
.gate-eye.on{color:var(--red)}
.gate-eye.on .eye-slash{opacity:0}
/* the community page's selector leads to reports that ask for a key; saying
   so in the menu beats a reader finding out by hitting the gate */
.dd-note{font-size:11.5px;line-height:1.5;color:var(--faint-ink);
  padding:10px 4px 0;margin-top:6px;border-top:1px solid var(--rule-ink)}

/* ══ photography ═════════════════════════════════════════════════════
   Three frames, each shaped for what it holds, and all sized against the
   viewport rather than the content column. A photograph on a page whose
   subject is the numbers should support them: the intro image reads at
   roughly 38% of screen height, so the rest are held near that. Running
   them full width put one at 70%, which is a hero, not a figure.

   The focal point sits above centre throughout, because that is where
   faces are, and every crop below is measured rather than guessed. ═════ */

/* band — for a landscape frame */
.photoband{margin:clamp(24px,4vw,40px) auto 0;max-width:800px;aspect-ratio:16/9;
  border-radius:var(--r);overflow:hidden;box-shadow:0 14px 38px rgba(18,14,8,.14)}
.sec.dark .photoband{box-shadow:0 14px 38px rgba(0,0,0,.45)}

/* plate — for a portrait frame, which a band would cut in half */
.photoplate{margin:clamp(24px,4vw,40px) auto 0;max-width:330px;aspect-ratio:4/5;
  border-radius:var(--r);overflow:hidden;box-shadow:0 14px 38px rgba(18,14,8,.14)}
.sec.dark .photoplate{box-shadow:0 18px 44px rgba(0,0,0,.5)}

/* pair — one landscape beside one portrait, so square splits the cost */
.photopair{display:grid;gap:10px;margin:clamp(24px,4vw,40px) auto 0;max-width:720px}
@media(min-width:700px){.photopair{grid-template-columns:1fr 1fr;gap:12px}}
.photopair img{aspect-ratio:1/1;border-radius:var(--r);
  box-shadow:0 10px 28px rgba(18,14,8,.12)}

/* one rule fills every frame, so there is nothing to collide */
.photoband img,.photoplate img,.photopair img{
  width:100%;height:100%;object-fit:cover;object-position:center 35%;display:block}

@media(max-width:699px){
  .photoband{aspect-ratio:16/10}
  .photoplate{max-width:300px}
}

/* ══ the activation partners ══════════════════════════════════════════
   Measured by recall or by presence, so one figure each rather than
   three. Same card language as the reaction columns. ═════════════════ */
.actrow{display:grid;gap:26px;margin-top:26px}
@media(min-width:820px){.actrow{grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:34px}}
.act{display:flex;flex-direction:column;min-width:0}
.act .q-vis{margin-top:16px}
/* the labels here are sentences, not bands, so they need the room */
.rows.wide .row>span:first-child{width:auto;flex:0 0 46%;padding-right:4px}
.rows.wide .row .tr{height:16px}
.act-q{font-size:12.5px;line-height:1.55;font-style:italic;color:var(--faint-w);
  margin-top:16px;padding-left:11px;border-left:2px solid #E0846A}
.sec.paper .act-q{color:var(--faint-ink);border-left-color:var(--red)}
.act .q-say{margin-top:12px}
/* a partner with no logo file gets its name set in the report's own type */
.brandword{display:block;font-weight:800;letter-spacing:-.035em;line-height:1;
  font-size:clamp(26px,4.4vw,42px);color:var(--ink)}
@media(max-width:699px){.actrow{gap:30px}.rows.wide .row>span:first-child{flex:0 0 52%}}
/* .row .tr i has always been coloured inline by whoever built the row. A
   bar with no colour is invisible rather than obviously broken, so give it
   a floor the shade palette can override. */
.row .tr i{background:var(--g3)}

/* ── photographs line up with the boxes above them ────────────────────
   The panels are two columns of the content width, so a pair matches them
   exactly and a band runs the whole way. Square keeps a landscape and a
   portrait in the same row without gutting either. ─────────────────── */
.photoband,.photopair{max-width:none}
.photoplate{max-width:360px}
/* a value sat eight pixels from its label, which reads as crowding */
.keyrow{gap:16px}
.keyrow b{padding-left:2px}

/* one report covers two studios, so its hero carries both marks */
.brandlogo.two{gap:clamp(14px,2.4vw,26px)}
.brandlogo.two .hero-brandmark{height:clamp(40px,6.4vw,64px)}
.brandsep{width:1px;align-self:stretch;margin-block:6px;background:var(--rule-ink);flex:0 0 auto}
@media(max-width:560px){
  .brandlogo.two{flex-wrap:wrap;gap:10px}
  .brandlogo.two .brandsep{display:none}
  .brandlogo.two .hero-brandmark{height:38px}
}
/* the region values sat hard against their bars for the same reason */
.zrow2{gap:14px}
/* a name standing in for a mark sits at the same weight as the logos */
.brandlogo.two .brandword{font-size:clamp(20px,3vw,30px)}